Curriculum Vitae · 2026
Isha Varma
Brand & Marketing Strategist — eleven years building brands people trust.
Profile
I turn research into brand stories that move numbers. I've led positioning and launch campaigns for consumer brands across beauty, fintech and food, managed teams of up to eighteen, and grown three brands past ₹100 crore in revenue.
Experience
Head of Brand
2022 — PresentNykaa · Mumbai
- Repositioned the luxury vertical; brand consideration up 34% in 18 months.
- Lead a team of 18 across brand, content and partnerships.
- Launched “Beauty, honestly” — 1.2 billion impressions, Effie Silver.
Senior Brand Manager
2018 — 2022CRED · Bengaluru
- Owned brand voice and the IPL campaign platform for three seasons.
- Built the member research programme: 40 interviews a month.
Brand Manager
2015 — 2018Hindustan Unilever · Mumbai
- Relaunched a heritage skincare range in 11 states; share up 2.1 points.
- Managed ₹45 crore annual media budget.
Account Executive
2013 — 2015Ogilvy · Mumbai
- Client servicing for FMCG and telecom accounts.
Awards & recognition
Effie Silver“Beauty, honestly” · 2024
Campaign 40 under 40Campaign India · 2023
Goafest GoldBest integrated campaign · 2021
References on request